Chook Charcoal Chicken
For the design of the Chook space we focused on creating an atmosphere where the healthy values behind the food and the desire to interconnect the team’s mission and passion for community could shine through. Our design brought together a series of layers that are found in the cuisine itself and align with the clear vision of the ownership team – fresh, simple, clean, vibrancy, community, and of course, chicken.
The wheat past poster collage in the dining room is made from posters collected by the ownership group, an aesthetic popular in Melbourne’s streets, which represent the layers of Chook itself. Layering is a fundamental theme in the project’s design, and the posters range from Australian travel posters, to Denver themed images, to those with culinary inspiration. The metal work in the space brings forward the well-known poultry symbolism tied to the iconic iron weathervane, here found in the custom “bird perches” or swing booths.